Kaniva cat food reinforces the brand's success. With the strategy of "Anytime has Kaniwa". Entering the Thai market and exporting to more than 15 countries within 2 years, with the launch of new presenters "Zen" and "Opal" to target Gen Z customers to expand into dog food.

As a result of the current social and economic conditions, the new generation has adjusted according to social conditions and trends. Pet Humanization This trend is an important factor that accelerates the value of the pet food market every year. Especially the pet business market in Thailand. According to data from the Department of Business Development, Ministry of Commerce, this market is estimated to be worth about 40 billion baht in 2026. Growth of an average of 10% every year, especially in the Pet food accounts for about 45%, and pet owners spend an average of 14,200 baht per year.

Growth of the cat food business Kaniva by Pet Protect Food Co., Ltd. in the fourth year is a rapid growth due to the wide acceptance of domestic animal breeders. They were also able to win the award given to leading international brands with the "Brand of the year" award at the World Branding Awards 2023-2024 in Vienna. Austria as well.

Mr. Nitipong Lauhawisit The Executive Director of Pet Protect Food Co., Ltd. said that from the trend of the younger generation having fewer children or pets as family members, all of this may be good for the pet industry, but it is also a big problem for brands in the market. This must meet the needs and needs of both cats, In the past, Kaniwa has been striving to continue to develop. After the Kaniva cat food was released to the market and was well accepted by cat slaves or cat breeders. The success that has occurred is because Kaniwa has 3 key secret ingredients that are important in doing business:
1. Product research and development. Actively research the natural behavior and needs of pets and breeders in collaboration with leading institutions, experiment and develop meticulously until we are sure that only the best Therefore, the product was released to the market. Kani cat food is "to please people, to know the heart of cats"
2. With the belief that pet health is the most important thing and food is the key to pet health. Therefore, Kaniwa builds confidence by guaranteeing with various global standards, such as The British Retail Consortium (BRC), which is the UK food safety standard. The Association of American Feed Control Officials (AAFCO) or the Nutrition Standard for Pet Food in the United States.
3. Differentiation Kaniwa strives to make a difference with a strategy called "Anytime Me Kaniwa", whether it is from the perspective of a product that accompanies pet owners, both cats and dogs, in every hunger period, or a marketing strategy that makes Kaniwa the top of the customer's mind. Whether it's from Kaniwa songs, influencers, or various social media channels, in order to reach a diverse group of people and make the Kaniva brand more recognized.

Latest Kaniwa took her success to another level by sending "Kaniwa Dog Food" with the slogan "People say yes, dogs like it". "Kaniva Creamy and Kaniva Holistic Grain Free
cat food have been developed in collaboration with leading institutions and spent more than 3 years developing formulas to find unique ingredients for dogs to be firm, beautiful, shiny, and healthy. We aim to continue to release new products every year, and the products we invent and release must have a selling point that has never been done before in the animal feed industry. For example, a new type of cat licking treat under the name Kaniva Creamy with special ingredients, which is the first time with the invention of Freeze Bits that enhance the deliciousness of cats and also supplement the benefits with collagen and biotin to help nourish the cat's hair and skin to make their hair beautiful and shiny. The first Holistic Grain Free cat food in Thailand uses non-GMO ingredients that have not been genetically modified to make the food as close to natural as possible. Synbiotics from Pre-Biotics, organic minerals, and superfoods such as cranberries help maintain the cat's urinary system. "Mr. Nitipong said that there are 3 recipes for dog food: chicken formula: to strengthen muscles, salmon formula: for soft, beautiful, shiny fur, and lamb: to create balance and health for sensitive dogs. Coconut oil inhibits bacteria and reduces dog body odor. It also helps to maintain healthy joints and bones, reduces body odor and bad breath, and still uses meat as the No. 1 ingredient. No corn and gluten ingredients, suitable for all breeds of dogs aged 4 months and up.

Mr. Jaruwat Lauhavisit The Executive Director of Pet Protect Food Co., Ltd. said, "Kaniva and its affiliated products are currently sold in more than 1,800 domestic animal restaurants nationwide, both online and offline. We plan to expand to Europe and the Middle East in the future, and we intend to make Thai animal feed brands more internationally recognized."
We aim to target Gen Z customers and enhance the brand image to be modern and accessible. He is an animal lover and sees animals as family members. Thilapornpat and Mr. Bible Wichapas Sumettikul are still our presenters, but on the occasion of the brand's 4th anniversary, we have decided to add 2 more presenters, namely Mr. Zen Natchapol Cheevapanyaroj and Mr. Opal Krissapathorn Napawiwattanakul. In addition to the concept that is consistent with the brand, the two also have the image of a new generation of children. Reach Gen Z customers and international fan base. It helps brands to be more modern and accessible.

Currently, Pet Protect Food and Pet Protect There are more than 700 pet-related products under more than 10 affiliated brands, ranging from food products to pet accessories such as the Kasty brand, natural tofu cat litter known to cat owners. Guaranteed with the No. 1 sales in the country, with a variety of scents to choose from, and the Kanimal has a large number of products for dogs and cats to meet the needs of pets and owners, and the company's main product is the Kaniva brand. Cat licking treats and dog food by all of the company's products. Available at leading department stores. Pet Shops nationwide or online channels Shopee, Lazada and Tiktok.